Like all service organizations, our invoices are based on the time we invest in a project. Our goal is to provide professional marketing services at prices that will work within any budget. We always provide a detailed proposal and estimate for approval before starting a project. We adhere to our estimates unless project specifications change.
Getting to Work!
The first thing we do after being assigned a project is schedule information-gathering meetings between our creative team and your key staff. We are interested not only in scheduling, budget, and job specifications, but also your preferences, target audience, and objectives.
Although this process is somewhat time-consuming it is also crucially important. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.
Developing the Right Ideas
Despite popular misconceptions, good creative work doesn’t often come in a flash of inspiration; it usually comes from lots of trial and error. This is why we also need to take the time to consider several approaches (concepts), work them through, try them out, and revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting ideas—subcontractor availability, printing estimates, scheduling requirements, etc.
All this, plus the need to schedule our workflow in a businesslike fashion, means that we normally ask for up to two weeks, depending on the job’s complexity, before we submit our rough concepts for your review. Of course, if you have a rush project or deadline pressure we adjust our workflow and timing accordingly. Please note that this may cause us to adjust our daily project schedule, which may cause other client projects to be put on hold and additional charges may be necessary.
It is our experience that it is best to present our rough concepts to your project manager and just one or two others. This ensures that we all stay focused on the problem and are not distracted by too many personal opinions. Our rough concepts convey what we believe is the best approach to take, taking into consideration your budget, schedule, objectives, and preferences. They are not so well-developed, however, as to have wasted time and effort if we need a course correction.
After presenting, we’ll ask for comments. The more objective and specific you can be, the better we will be able to respond. Comments are our input for revising the rough concepts into a finished one. Revision normally takes us about a week, and we schedule a second presentation shortly thereafter.
From the input at this second presentation, meeting further minor refinements are made as necessary. We also finalized the production timetable, and the scheduling of additional services such as photography and illustration.
Ensuring Your Satisfaction
We recommend the finished layout be routed to the appropriate decision makers for fact and detail checking only; reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager. During the course of the project our project manager keeps your project manager informed of the project’s progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep your project moving that we’ll produce even better results than expected.[/box]